Follow the ideas
AUX Lab

How we turn what if into what's next

Discovery Workshops

Design Strategy Experiments

Experience Design Brief

WORKSHOPS

Step 1:

Workshops to nourish the mind and goal

Great design work doesn't begin with the bullet point.  It begins with tapping into why and how you want to change the future. Through a series of interactive workshops, we build the story of how design will fulfill your mission to impact your business and audiences. We will uncover the design job to be done and how success will be measured and made.

Our teams will be aligned, energized, and vested in what happens next.

Experiments

Step 2:

the art and science of winning strategy

What’s design strategy? It’s the approach that connects your business goal with the impact your design makes on your audience. It’s the ‘why’ and ‘what’ driving all those executional design details most people can't see past.

Strategy experiments are our not-so-secret sauce behind our ability to get consistent wins for our clients. We've got the lab coat expertise and process to test out different design strategies quickly and efficiently until we find your winning solution.

The Brief

Step 3:

the playbook for a design win

The AUX Lab distills all of its learnings into an experience design brief. That is your playbook for a proven path to design success.

Whether you started our journey with a napkin sketch or a 10-page BRD, we package the workshop insights and experimentation results in a document that gives any design team everything they need to begin executing the work.

Step 4:

JUST KIDDING, THERE IS NO 
STEP 4

That’s all there is to the AUX Lab. Discovery workshops and strategy experiments all gift wrapped in an Experience Design Brief. It's everything a design team could wish for.

If you need a design team that knows how to take that elevated strategy and deliver superior results, we've got AUX Studio.

Client Projects
Kentucky Derby
Website redesign for sporting event, ticketing and betting website
Emulait
Consumer product company corporate marketing, e-commerce and health tracker mobile app designs
Vermicular
Japanese housewares company marketing and e-commerce website design
Level Home
Consumer security mobile app design
Automodality (acquired by FarmX)
Technology company drone fleet management website design
Rigetti Computing
Quantum computing startup marketing website redesign
Reebok
Heuristic evaluation for a retail website redesign
Blue Shield of California
Website designs for Medicare, broker, and consumer insurance
Club Champion
Website redesign and e-commerce flow for sports retailer
Honey Stinger
Website audit and design for sports nutrition company
Dell
E-commerce design and research for computer technology company
AnswersNow
Website redesign and conversion flow design for healthcare company
FoodToEat
Heuristic evaluation for a startup website launch
BlindSight (acquired by Amazon)
Native app design for assistive technology startup enabling visually impaired users to read
Apple
Confidential
Next Issue (acquired by Apple)
Website design for subscription-based publishing application and onboarding flow
VISA
Digital payments and RFI website designs for "Ask DPS" campaigns
PsPrint (Deluxe)
Printing company persona development, product roadmap and e-commerce website redesign
BNY Mellon
Print design platform and e-commerce website redesign
Altimetrik
Website redesign for enterprise software and consulting company